Where to Buy Solution: Simplifying the Shopping Experience for Brands, Retailers, and Visitors


In today’s digital age, consumers are increasingly relying on online platforms to discover and purchase products. For brands and retailers, it has become essential to provide a seamless shopping experience that meets the needs and preferences of their potential customers. This is where a Where to Buy (WTB) solution comes into play. In this article, we will explore what a Where to Buy solution is, how it can benefit brands, retailers, and visitors, and address some frequently asked questions about this innovative tool.

Table of Contents

What is a Where to Buy Solution?

A Where to Buy solution is a software-as-a-service (SaaS) platform that provides brands and retailers with a comprehensive tool to showcase product availability across various online and offline retail channels. It simplifies the purchasing process by directing potential customers to the retailers who have the product in stock. The WTB widget offers a “Where to Buy” button, which, when clicked, displays a list of retailers that carry the product, along with relevant information such as price, colors, and available variants.

How Does a Where to Buy Solution Work?

A Where to Buy solution integrates seamlessly into a brand’s website or touchpoint. It collects and updates real-time data on product availability, pricing, and other details from multiple retail partners. When a visitor clicks on the “Where to Buy” button, the WTB solution uses this information to generate a list of retailers with the product in stock. By clicking on a specific retailer’s logo or link, the visitor is redirected to the retailer’s website, where they can proceed with the purchase.  In case the customer chooses to buy offline, it will see the nearest store and will see all the contact information together with opening hours.

Online Customer Journey Mobile
Where To Buy - Full Customer Journey

Benefits fo Brands

  1. Enhanced Brand Visibility
    A Where to Buy solution significantly improves a brand’s visibility by displaying its products across a wide range of retailers’ websites. This increased exposure helps in capturing the attention of potential customers who might not have discovered the brand otherwise.
  2. Increased Sales and Conversions
    With a Where to Buy solution, brands can guide visitors directly to the retailers who have their products available for purchase. This streamlined shopping experience enhances the likelihood of conversions, leading to increased sales and revenue for the brand.
  3. Better Consumer Insights
    A Where to Buy solution provides brands with valuable insights into consumer behavior. By analyzing data on which retailers are generating the most sales, brands can make informed decisions regarding marketing strategies, inventory management, and product development.
Where To Buy Solutions

Benefits for Retailers

  1. Expanded Customer Base
    Retailers can leverage a Where to Buy solution to tap into a broader customer base. By showcasing products from various brands, retailers attract new customers who are specifically looking for those products. This expands their reach and potential for increased sales.
  2. Improved Inventory Management
    The real-time data provided by a Where to Buy solution helps retailers keep track of their inventory levels. They can ensure that the products listed on their website are available in stock, reducing the chances of disappointing customers with out-of-stock items.
  3. Increased Foot Traffic
    By collaborating with a Where to Buy solution, retailers can drive more foot traffic to their physical stores. Visitors who prefer the in-store shopping experience can be directed to nearby retail locations, ultimately increasing footfall and potential sales.

Benefits for Visitors

  1. Streamlined Shopping Experience
    A Where to Buy solution simplifies the shopping experience for visitors. Instead of searching multiple websites or visiting physical stores, they can quickly identify where a product is available and make a purchase with just a few clicks.
  2. Access to Product Information
    The Where to Buy solution not only displays the availability of a product but also provides additional information such as pricing, colors, and available variants. This empowers visitors to make well-informed purchase decisions.
  3. Convenience and Time-Saving
    With a Where to Buy solution, visitors save time and effort by finding the product they desire without navigating through multiple websites or visiting multiple stores physically. This convenience enhances customer satisfaction and encourages repeat purchases.


In conclusion, a Where to Buy solution revolutionizes the way brands, retailers, and visitors interact in the online shopping ecosystem. It simplifies the purchasing process, enhances brand visibility, increases sales and conversions, and provides visitors with a streamlined and convenient shopping experience. By leveraging a Where to Buy solution, brands and retailers can stay ahead of the competition and cater to the evolving demands of today’s tech-savvy consumers.


  • How does a Where to Buy solution improve brand visibility?
    A Where to Buy solution improves brand visibility by showcasing products across various tochpoints. This exposes the brand to a wider audience, increasing the chances of attracting potential customers.
  • Can a Where to Buy solution integrate with both online and offline retailers?
    Yes, a Where to Buy solution can integrate with both online and offline retailers. It provides a seamless shopping experience by directing visitors to the retailers’ websites for online purchases or guiding them to nearby physical stores.
  • Is it possible to track the availability of different product variants?
    Yes, a Where to Buy solution can track the availability of different product variants. It displays information on available colors, sizes, and other variants, enabling visitors to choose the specific product that meets their preferences.
  • How does a Where to Buy solution benefit retailers without an e-commerce presence?
    Even for retailers without an e-commerce presence, a Where to Buy solution offers benefits. It can direct visitors to nearby physical stores where the products are available for purchase, increasing foot traffic and potential sales.
  • Are there any privacy concerns for visitors using a Where to Buy solution?
    A Where to Buy solution respects visitor privacy and redirects them to retailers’ websites for purchase. The solution does not collect personal information from visitors unless explicitly provided during the purchasing process on the retailer’s website.